PROMOTIONAL SMS
As per the new TRAI (Telecom Regulatory Authority of India) regulations of 2018, "Promotional SMS" refers to a specific category of SMS messages that are used for promotional or marketing purposes. These regulations were introduced to control the flow of unsolicited promotional messages and protect the privacy of mobile subscribers.
Here are key points regarding Promotional SMS as per the TRAI regulations:
Nature of Messages: Promotional SMS includes messages that promote or advertise a product, service, offer, event, or campaign. These messages are sent by businesses or marketers to reach out to potential customers and promote their offerings.
Content Restrictions: Promotional SMS messages must adhere to certain content guidelines set by TRAI. They should not contain misleading information, false claims, or deceptive content. Additionally, messages related to gambling, betting, or lottery are not allowed under this category.
Sender ID and Header: Promotional SMS messages are typically sent using a specific sender ID or header that identifies the business or brand sending the message. TRAI regulations specify rules regarding the format and usage of sender IDs to ensure transparency and authenticity.
Opt-in Requirement: Businesses must ensure that recipients of Promotional SMS have explicitly opted in to receive such messages. This opt-in can be through methods like SMS consent, online forms, or explicit agreement during customer interactions.
Time Restrictions: TRAI regulations impose time restrictions on the delivery of Promotional SMS messages. These messages can only be sent between 9 AM and 9 PM to avoid inconvenience to mobile subscribers during late hours.
DND (Do Not Disturb) Registry: Mobile subscribers who have registered their numbers on the National Do Not Disturb (DND) registry should not receive Promotional SMS messages unless they have explicitly opted in to receive such messages from specific categories.
Consent Management: Businesses sending Promotional SMS are required to maintain records of consent from subscribers who have opted in to receive promotional communications. This includes keeping track of opt-in dates, preferences, and unsubscribe requests.
Overall, the regulations regarding Promotional SMS aim to strike a balance between allowing businesses to promote their offerings effectively while ensuring that mobile subscribers have control over the messages they receive and are protected from spam or unwanted communications.