Major TRAI Regulations for Bulk SMS and Reference Links

Major TRAI Regulations for Bulk SMS and Reference Links

The Telecom Regulatory Authority of India (TRAI) has implemented several regulations to manage bulk SMS services effectively. These regulations aim to curb unsolicited commercial communication, enhance transparency, and protect consumers from spam and fraud.

Key Regulations:

  1. DLT Registration: All businesses must register on the Distributed Ledger Technology (DLT) platform. This includes registering the business entity, SMS headers, content templates, and consent templates. Without DLT registration, entities cannot send bulk SMS.
  2. Transactional SMS: Reserved for essential services such as OTPs from banks. These messages are sent 24/7 without any restrictions and are delivered to all recipients irrespective of their DND status.
  3. Promotional SMS: Sent for marketing purposes and delivered only to non-DND numbers. These messages are typically restricted to certain hours of the day.
  4. Service Messages: Further categorized into Service Implicit and Service Explicit. Service Implicit messages are triggered by customer actions or relationships with the sender, such as transaction alerts. Service Explicit messages require explicit consent from recipients and won't be delivered to DND numbers without consent.
  5. Consent Management: Mobile subscribers have the ability to control their consent preferences, including opting in or out of receiving promotional messages at any time. Businesses must adhere to these preferences and manage consent diligently.

Useful Links:

By adhering to these regulations, businesses can ensure compliant and effective bulk SMS communication, enhancing trust and transparency with their customers. For detailed guidelines and updates, refer to the provided links.